Femmi empowers women to move sustainably.

Here to change sport. Period.

Femmi founders Lydia and Esther grew up as elite female athletes. We faced pressure to train in a way that was right for men, but not for us. We didn't know how our female physiology worked. We were told to train more, eat less and lose weight. Ultimately, our health and performance suffered. We lost our menstrual cycles, and we nearly lost running.

It's time that women learn more about their bodies and how to move in a way that gives them confidence. We've brought together a team of women's health experts and running coaches with a proven track record and a strong vision.

Femmi founders

Lydia O'Donnell

Lydia is the Co-Founder and CEO at Femmi. An accomplished athlete and running coach, Lydia has been working directly with athletes for over 5 years. She has also held the Nike Head Running Coach position for the Pacific region for the last 6 years.

Lydia is passionate about building supportive, inclusive communities centred around running and movement. She will stop at nothing to help women feel proud and accepting of their bodies.

Femmi co-founder, Lydia O'Donnell, sitting and smiling at the camera
Femmi co-founder, Esther Keown, running in the sunshine

Esther Keown

Esther is the Co-Founder and product lead at Femmi. Having competed on the world stage as a teenager, Esther remains a passionate and talented runner. She is a qualified and highly sought after personal trainer and run coach.

Esther is dedicated to bringing high quality, industry-leading personalized run programs to women. She wants all women to understand their bodies better and to build confidence through movement.

Our expert team

Dr Izzy Smith smiling at camera

Dr. Izzy Smith

Endocrinologist + Medical Expert

Instagram

Dr Izzy is our Endocrinologist. She is passionate about creating accessible health resources and is one of the incredible brains behind Femmi's training philosophy. She spends her day doing clinic work, making time for her own running outside of work. Izzy currently lives in Sydney.

Dietitian smiling at camera

Sara Widdowson

Dietitian

Instagram

Sara is our resident Dietitian and Women's Health Expert. She believes in empowering women to learn about their bodies, their hormones and their fertility – through dietetics. She has a Bachelor of Science, Masters Degree and a bucket load of drive to help women apply essential nutrition and lifestyle strategies.

Physiotherapist smiling at camera

Grace Coombs

Coach + Physiotherapist

Instagram

Grace is a physiotherapist and Femmi run coach who specialises in Women's Health, pelvic floor physiotherapy and sports medicine. Her practice is invested in supporting running athletes and injury prevention.

Dr of physiology smiling at camera

Dr. Claire Badenhorst

PHD Sport + Exercise Physiology

Instagram

Claire is a researcher and educator, specialising in nutrition for female athletes and the health implications of hormonal imbalances. Claire's work covers iron and nutrient deficiencies and Relative Energy Deficiency in Sport (RED-S). Beyond her research, Claire is an endurance runner and triathlete.

Athlete in a gym smiling at camera

Bex Attwell

Strength Expert + Sports Scientist

Instagram

Bex thrives on helping women grow confidence in themselves and break through mental and physical barriers. Bex is a qualified Personal Trainer, with a love of lifting weights and building strength. Bex has a Bachelor of Science in Nutrition and is currently studying her Master in Sports Science at UC.

Athlete in Femmi top smiling

Becky Greene

Coach + Athlete

Instagram

Becky is an experienced women's running coach, an established middle distance runner (1500m) an a 2x National Champion. Becky focuses on sharing her love for the sport and helping women grow into the best version of themselves.

Track athlete on race start line

Laura Nagel

Coach + Athlete

Instagram

Having grown up in Hawke's Bay, New Zealand, Laura ventured to the US to compete in the NCAA system early in her running career. She has raced cross country, indoor and outdoor track and road races. She is a 5x National Champion and now resides in Auckland, coaching athletes and competing in middle-distance races.

Track athlete on race start line

Dr Lotte Williams

Clinical Psychologist

Instagram

Lotte is a Clinical Psychologist specialising in sport psychology, body image, eating disorders and RED-s.She is passionate about empowering women to feel confident in their bodies and enjoy participating in sport. She also focuses on the importance of training your mind as well as your body in running.Outside of her private practice, Lotte loves trail running, particularly ultramarathons.

Want to join forces? Let us know.

We're always keen to hear from coaches, medical experts, investors, collaborators, and product or brand people.

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